INDIA: BUSINESS PLAN AND START-UP ACCOUNTING
To enter the indian passenger car market in 1994 the joint venture "Mercedes-Benz India Ltd." was founded with TATA-TELCO group (then 49% share). A ckd-assembly (completely knocked down) for the E-class W124 was erected in Pune, federal state Maharashtra. TELCOs stamping and paint shop was modernised and local suppliers qualified. Parallel a sales subsidiary and a retail network had to be installed. MBIndia produces in the meantime in an own new plant.
KEY DATA:
- first Mercedes-Benz passenger car plant in BRIC states
- opening of the protected market by local manufacturing
- joint Venture with € 86 mil. share capital
- capacity 20.000 vehicles/year in two shift operation
- development of local supply base and parts release process
PERSONAL PERFORMANCE:
- creation of business plan with balance sheet, P&L account, finance plan, disccounted cash flow calculation through all project phases from 3/1994 to 3/1996
- commercial responsibility for contracts, alignment of assumptions and plannings with joint venture partner TELCO
- start-up and initial operation of commercial functions in Pune in the two months before start of production
- pull forward of launch by one month to use tax benefits